To begin with.. a media piece is not something you create for yourself, it is something that you create for your audience and something that the audience will like. To create something the audience likes you have to research on what the audience likes.
WHAT IS RESEARCH?
By definition, it is the study of different mass media on the social, psychological and physical aspects of the people.
We require research to understand our consumers and their tastes, most importantly their psyche. Research also makes us understand the pattern of the market changes, which can be significantly important while creating our media product. we also understand the current trends in the media industry and what kind of media products have been accepted well by the audience and which ones have not been. most importantly, it helps us design one's own media product in a way that it will be well accepted and like by the audience and is something that they enjoyed their time on and not wasted it. by research we will also know about how well different marketing strategies work better on the audience.
DIFFERENT TYPES OF RESEARCH.
1. primary research
2.secondary research
Primary research, is also know as the first hand research. it has yo be personally taken up to gain new data. Primary research includes:
1. questionnaires
2. online surveys
3. focus groups
4. interviews
5. social experiment
Secondary research, based on material that has already been researched and analysed by someone else and one only needs to find the research that supports his project. Secondary research includes:
1. internet research
2. books and journals
3. magazines and newspapers
4. television
5. government agencies
TYPES OF DATA
One does research to collect data for their product. There are also 2 types of data Quantitative data and Qualitative data.
Qualitative data includes extensive responses and more descriptive data, and gives us in-depth data on how a person thinks about the product.
Quantitative data, is data that can be measure numerically and is precise and accurate and that can also be represented in charts and graphs.
RESEARCH CAN BE USED FOR...
Research is importantly used to find out and collect information about the target audience and their type of lifestyle and wether how would consume the media product on different platforms.
But also market research is also used to develop a media product, by analysing if there are similar products in the market and how successful they have been. Production research is also very important to come up with a high quality product, and what will suit your opening sequence more than anything else.
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